Hosted by the Seattle Seahawks

New pre-collegiate summer program for Summer 2019 in Seattle

Experience What It’s Like to Work in the Business of Sports


About Us:

A NEW one-week pre-college program exploring the fast-paced world of sports and entertainment business. 

The Virginia Mason Athletic Center in Renton, WA, the headquarters home of the Seattle Seahawks will play host to the inaugural Global Sports and Entertainment Business Academy-Seattle. The Academy is a one-week summer program offered to intellectually curious and talented rising high school sophomores, juniors, seniors and rising college freshman. Accentuated by hands-on, didactic learning experiences, students will receive first-hand instruction from world-class faculty, Seattle Seahawks executives and other renowned professionals from across the sports and entertainment industries, including law, technology, management and marketing. Included will be an academic visit to Century Link Field as well as workshops on career and professional development, leadership and negotiation




Program Information

Who: U.S. high school students entering grades 10-12 and rising college freshman.
One-week non-residential program running from July 8-12, 2019
Cost: $2,500

Students presenting to FaceBook executives at Facebook Headquarters.

About the Founder/Director:

derrick Heggans

Derrick Heggans is a Lecturer in Georgetown University’s Sports Industry Management (Graduate) program. Previously, he serve as an Assistant Professor of the Robert H. Smith School of Business at the University of Maryland, serving as the Faculty Champion for the Sports Management Fellows Program. Heggans also previously served as the Managing Director of the Wharton Sports Business Initiative, a research and education-focused think tank based at the Wharton School at the University of Pennsylvania from 2010-2013. While at Wharton, Heggans co-founded and served as Director of the Wharton Sports Business Academy.

Prior to joining the Wharton Sports Business Initiative, Heggans worked at AOL as General Manager of AOL’s Sports Channel, overseeing all business and programming operations. In 2008, he was named by Sports Business Journal as one of the “20 Most Influential in Sports Digital Media”. In March 2009, Heggans was named to Sports Business Journal 2009 “Forty Under 40” list of most dynamic young executives in business of Sports under the age of 40.

Prior to his time with AOL, Heggans worked for the National Football League from 1998 through 2004 in various legal roles. In May 1998, he began working at NFL Properties, the marketing and licensing division of the National Football League, in the Legal & Business Affairs Department as a staff attorney. His primary role was serving as business affairs counsel for Corporate Sponsorships, Marketing and Special Events. In May 2001, Heggans moved to the Office of the Commissioner of the National Football League as Assistant Counsel for Broadcast Operations and Policy, where he assisted the Broadcasting Department, NFL Films, and NFL Enterprises in negotiating, structuring and administering various League media contracts; advised clubs on broadcast issues; served as chief business affairs counsel for implementation of Super Bowl, Pro Bowl and other NFL run special events; and served on the Super Bowl Policy Committee.

A native and current resident of Washington, DC, Heggans graduated from Duke University in 1992. He also graduated from George Washington University’s School of Law in 1998 and is a member of the NY Bar.

Founder and CEO, Derrick Heggans

Founder and CEO, Derrick Heggans